New Kotex Maxi Pads Tagline?

Hey, how about using the phrase: "Think outside the box!" as the tagline for a maxi pad company, like Kotex? The expression: "think outside the box" is so annoying and overused in the everyday business world, so don't you think it's about time it was used for something else? And if it were to be used to sell maxi pads, all of a sudden, people might stop overusing it at work so much. And after all, since the word "box" is a slang term for a woman's private parts, and since maxi pads are for use outside of said privates, wouldn't it be perfect? It would be suggesting the use of maxi pads versus tampons, and everyone would understand it. Plus, using slang rather than scientific biological terminology might bring a kind of hip, "with-it" sensibility for a square and stodgy established brand like Kotex.

But then again, perhaps ladies don't want a groovy-sounding feminine hygiene company; it might be like having a gynecologist who wears fashion victim clothes and always uses juvenile vernacular in a failed attempt to appear young and cool. Also, I'm not sure about this, but perhaps the slang term "box" has some kind of offensive sexist connotation (?); I wouldn't have thought so, since the expression "box" makes it sound like a gift box with something special inside. But then again, I'm a guy, so I guess I would think like that, now wouldn't I?