Some girl says good night to her party guests, and one of them sneaks around the back of the house and kicks in the door, in this wonderfully clueless commercial for Broadview Security. Now, as we know from Jay Leno, there are some dumb criminals out there. But still, I doubt there are any out there that are this stupid! Let's take a look at this retarded robber/rapist's routine:
Okay, so he goes to a party at some girl's house that he doesn't know. Well, that's good for the cops, because everyone will easily be able to identify him later. And as he's the last guy out of the house, it gives everyone an extra big notice of him, even to the point that the host's friends ask her: "Who's that? He's cute!" So, this establishes that this guy could get laid with this woman if he'd just ask her out on a date. Oh, but that's too easy for this guy! He only likes it when he gets to kick down doors and run away from home alarms, or something. (He could just become her boyfriend, and then they could role-play that stuff. Lots of other people do that.)
Okay, so this guy I guess doesn't want to have to pay for dinner, or whatever else he'd have to do to have consensual sex, so he breaks into her house. After just leaving it in a way that called extra attention to himself. And in kicking in the door, he sets off the alarm, and the security company is alerted. Smart! Wouldn't it have been easier (and more natural) for him to go hide in a closet or something until everyone left, and then spring out? Oh, but then it wouldn't have tripped the alarm, and that's cheating. Oh, and it also would have demonstrated the inherent weaknesses in such an alarm system. And that really is cheating (especially in a commercial for the alarm system)!
But when they show such a ridiculously unbelievable and unrealistic scenario like this one, we can't help but recognize these things for ourselves, plus recognize that if they think this is a good idea for a commercial, then how dumb are they about running the company, and how incompetent are they about protecting people? It boggles the mind!
It strikes me that the only way this ad could be worse is if the guy had broken in, grabbed the girl, and when the alarm went off, and the company called her phone, the guy holds her down to keep her from answering the phone, and the guy at the security company decides that a squirrel must have set off the alarm, so he doesn't send anyone to rescue her. But it would have been the perfect ending to this completely wrongheaded ad!
But when they show such a ridiculously unbelievable and unrealistic scenario like this one, we can't help but recognize these things for ourselves, plus recognize that if they think this is a good idea for a commercial, then how dumb are they about running the company, and how incompetent are they about protecting people? It boggles the mind!
It strikes me that the only way this ad could be worse is if the guy had broken in, grabbed the girl, and when the alarm went off, and the company called her phone, the guy holds her down to keep her from answering the phone, and the guy at the security company decides that a squirrel must have set off the alarm, so he doesn't send anyone to rescue her. But it would have been the perfect ending to this completely wrongheaded ad!
Here's the astonishingly air-headed ad:
