Friday, June 28, 2013

Carpe Per Diem (Joke Rewards Credit Card Ad)

The more the oversight people look into this IRS scandal, the more waste, fraud and abuse is becoming apparent, like misuse of credit cards, buying lots of extraneous crap they never used, and getting lots and lots of gourmet foodstuffs and luxurious gifts and services for living the high life at conferences. Well, this made me think this whole situation could make a fun ad for a special business rewards credit card, with the ad campaign slogan being: "Carpe Per Diem" ("Seize the Per Diem Expenses!").

So for this ad, we could see government workers, like from an agency like the IRS, the GAO, or from any of the other government agencies that might be doing this same type of secretly-habitual-wasteful-spending-on-luxurious-business-extravagances-on-the-taxpayer's-dime thing but hasn't been exposed yet (actually, it might be extra fun for it to be some imaginary three-lettered agency name, just so as to have fun with the whole icky trend, but not to abuse anyone in particular, because apparently they're all doing it), all partying at some palatial hotel dripping with hoity-toity design features and luxurious amenities, and the main person in the commercial says (to the camera and the audience) that ever since government agencies have been exposed for their waste, fraud and abuse, the days of extravagance are possibly coming to an end, and so they've got to charge up as much stuff for themselves as they possibly can before they get caught and the credit card gets cut up by the angry oversight committee; but that since nobody ever gets in any trouble for this type of excessive spending stuff beyond maybe getting a finger wagged in their face, they might as well charge up every last dime they can until they get caught, at some ridiculously swanky conference charging up anything and everything they can think of: solid gold bathtubs full of beluga caviar, Damien Hirst diamond skulls, etc. And then they could say that even after they get in trouble for doing all of this, the luxurious rewards will continue to roll in because of their business rewards credit card, and that even after they're no longer allowed to abuse their expense accounts like crazy, they'll still have plenty of bling and such from the rewards program (because they spent so much misappropriated {read: stolen} money from we the people). And because the rewards program is so very rewarding, they use this fact as an excuse for why they charged so much ridiculously expensive, extravagant stuff on the agency's credit card to begin with. And so the congressional oversight committee is furious, but because the card is in that agency's name, the rewards cannot be redirected to another party; and then we see, after a series of outraged newspaper headlines, this very same agency having a huge party with what they got from all the rewards points. And then we also see the oversight committee members at the party as well, saying stuff like: "Sorry we were so hard on you at the hearing, but everyone was looking." And the head of this agency, who was grilled and publicly shamed, but is throwing this party immediately afterwards anyway, says: "Hey, no hard feelings: I know how this stuff works. Here, have another glass of that Champagne from the wreck of the Titanic we bought at auction." (And the Champagne is poured into a personalized commemorative cut crystal Champagne flute for everyone to keep as a souvenir.) Then the announcer says: "The more you spend, the more you get back in rewards! So go ahead: Carpe Per Diem!"

Here is that Damien Hirst diamond skull thingy, in case you missed it:

http://www.ohgizmo.com/wp-content/uploads/2007/06/skull.jpg