Monday, June 24, 2013

Men's Wearhouse "Tie Raid" Ad (Joke/Proposed)

In this silly joke/proposed ad for Men's Wearhouse (They just severed their ties with their founder's advertising services, so maybe they'd like a different advertising approach? Well, this would certainly be different than their previous ad campaign stuff!), a bunch of sorority girls go on a "tie raid" of a fraternity house full of handsome college men who hold a lot of promise to go on to successful careers after college (kind of like a female version of a panty raid: men are obsessed with sex stuff, and women are more interested in success and power; or at least in a general sense, that's how men & women are portrayed in the media). And so the sorority women run in and stealthily sack the guys' closets while they're sleeping, and make off with a bunch of really nice-looking ties, which they admire and show off to one another once they get back to their sorority house, bragging that they can tell who's going to be the most successful of all the college guys based on their ties. And then the announcer says that guys who get their ties at Men's Wearhouse will really be dressed for success, and it will get them there.