Bulgari makes a lot of ostentatious jewelry, but most of it is at least aesthetically pleasing, attractive and (mostly) tasteful. Oh, but what about customers who want gauche, tastelessly ostentatious jewelry designs? Bulgari risks losing the tacky nouveau riche Jersey Shore-esque clientele by marketing only nice stuff. Although, on the other hand, were they to market vulgar-looking jewelry just to court people with brash, braggadocio tastes, they might soil the prestige of their brand. Which is why Bulgari should consider starting a new brand called Vulgari, for selling big expensive jewelry that's intended to stand out like a sore thumb of gold and the most overkill gemstones for that especially vulgar display of wealth. (And that could be their new company's slogan: "Vulgari: for that vulgar display of wealth.")
And their TV ads could repurpose the old song "Volare", but with the lyrics changed to: "Vulgari, Whoa!" (<"Whoa", as in "Yikes!", or "Too much!")
