Crest Whitestrips have powerful whitening agents in them to, um... Hey, what does this remind me of? Oh, I know; it's white supremacy. Hmm, I wonder why they never use this in their advertising? (Just kidding.) But hey, what if they made it into a joke, like this idea:
A group of skinheads who appear to be white supremacists wearing t-shirts which say: "White Power" congregate on the street in a major city and all begin chanting: "White power, white power, white power!" A woman witnessing this stops a man walking down the sidewalk and asks: "Oh my, is this a racist demonstration?" And the man says: "Oh, no: these guys are just celebrating the whitening power of Crest Whitestrips! They make your teeth the absolute whitest they can be!" Then the group of skinheads stops chanting and they all smile a big toothy grin simultaneously at everyone, showing their gleaming, absolute white teeth that exude an otherworldly glow of pure white light. Then they go back to chanting: "White power, white power, white power!" Then the announcer says: "Crest Whitestrips have the white power to give your teeth white supremacy!" Then we see a product shot showing the Crest Whitestrips and the slogan: "Crest Whitestrips: For Tooth-White Supremacy."
Well, it sure would get everyone's attention, right? But probably not in a good way, huh? Kind of like those Ford print ads from India showing Italian president Silvio Berlusconi with women tied up in his trunk. And that's why this ad idea is a joke: because nobody would seriously do this sort of thing as an ad for this product. (Or would they maybe try it?)
Here's that unapproved Silvio Berlusconi Ford print ad from India that got people in trouble:
http://www.everyjoe.com/wp-content/uploads/2013/03/silvio-berlusconi-ford-figo-ad.jpg
