I see ads saying that sleep apnea masks are uncomfortable, but they're also kind of scary looking. So I thought that perhaps for a new design that's not quite as Borg-like in appearance, they could have an ad that shows some woman lying in bed, and she hears heavy breathing next to her, and she looks over, and it's Darth Vader from Star Wars (!). And he says: "Oh, sorry, my sleep apnea masks is kind of scary, huh?" And he takes off the Darth Vader mask, and it's just some normal-looking guy, who ends up being her husband. So then he gets the new sleep apnea mask, and he looks far more normal in it, and so that next night, his wife looks at her husband in bed sleeping, and she says: "Whew! At least there's nothing scary in bed tonight", at which point she goes into the bathroom to brush her teeth, and a Borg (one of those cyborg alien villains from Star Trek) is in there, and as he begins to say: "Resistence is futile", she interrupts him and says (because he has some awkward-looking breathing apparatus over his mouth, like Bane from The Dark Knight Rises): "Oh, sleep apnea too? You should get the (whatever it's called) mask." And the Borg guy looks back at her with a confused look on his half-human face.
Oh, and speaking of Bane from The Dark Knight Rises, wouldn't it be fun for him to be in an ad about a sleep apnea mask, and have like maybe his girlfriend say that Bane was a nice guy until he was diagnosed with sleep apnea and started having to wear that annoying mask, and that it's so uncomfortable, it made him into a super villain swearing vengeance upon society. Oh, but it's okay now, because she just got him the new (whatever brand) sleep apnea mask. And so she calls him over, and he's saying all this stuff about destroying society and that he's a necessary evil, etc., in that wonky Bane voice, and she says: "Hi, honey. I got you the new sleep apnea mask." And so he takes off the Bane mask, speaks in a normal voice, saying: "Thanks, honey!" And then he tries it on, after which she asks him: "Still feel like destroying society?" And he shakes his head and goes to bed.
