Wednesday, June 26, 2013

Insurance Company Advertising Chameleon Mascot?

We all know that Geico has a gecko lizard shilling for them in their ad campaigns. But is a gecko really the best species of lizard mascot for insurance companies? It seems to me that a chameleon would be a far more appropriate lizard for an insurance company mascot, because it would be normally visible when making the sales pitch and when collecting the premiums, but whenever one of their clients had a claim that needed to be paid, the insurance chameleon could disappear into the background by changing its skin color to blend into its surroundings. That way, they could always collect the money, but they wouldn't have to pay much of it back out. And wouldn't that be what an insurance company would really, realistically, want the most? Well, maybe it wouldn't work as well for marketing the company to have a chameleon mascot, but it sure would be a far more honest depiction of the dynamic of the company, wouldn't it? (And actually, most people probably wouldn't know a chameleon from a gecko anyway, so what's the difference? We wouldn't even know it was a chameleon until we needed a claim paid and it disappeared. {"Hey, where'd it go?"})

(BTW: This is just a silly joke about insurance companies, and not an intentional targeting of Geico. It's only because they have the lizard mascot that I thought of the chameleon. But as I have reported before many times here on this blog, I have thus far had nothing but positive experiences with Geico, and hopefully everybody else will too. So I like Geico. But not all the other insurance companies are so helpful.)