Thursday, June 27, 2013

Samsung Smart TV Run Ad

In this ad for Samsung Smart TVs, a bunch of movie trope characters are running along a beach towards a guy sitting in a chair, with some cop cars and army attack helicopters joining in on the fun. And this is all impressive and everything, but the arbitrary edit near the end that places the guy back in his living room is awkward for a reason: they had to change the ad, because the dinosaur won the race, ate the guy's head off, after which the dinosaur was arrested and led away in handcuffs by the police. I told them just to use fake CGI dinosaurs, but the Samsung advertising department said: "No way, man: on our TVs, people will be able to tell they're fake, so we're not risking looking silly here; this is an expensive commercial." And so this hapless commercial actor became dino-dinner. Oh, the humanity?

Here's Samsung's smart sprinting spot:

http://www.youtube.com/watch?v=WcLw-MzwkZk