Tuesday, February 21, 2017

Head & Shoulders Brush It Off Joke Ad

In this joke ad for Head & Shoulders dandruff shampoo, a group of Millennials is hanging out, and when one member of the group throws shade on another one, the object of the barb makes the gesture of brushing something off of his shoulders. Then we freeze frame on the guy making the brushing off his shoulders gesture, and the announcer chimes in, saying: “That brushing something off your shoulders gesture could mean you have dandruff! Use Head & Shoulders dandruff shampoo to get rid of dandruff and that brush it off gesture for good!” Then, as a tag, we see the same guy who initially insulted the shoulders brushing guy walking with a group of friends, and as they walk past the shoulders brushing guy, he says: “Hey, have you solved your dandruff problem yet?” And the whole group laughs at him.

(BTW: This is a joke on the old Head & Shoulders ads from the 1970s and ‘80s where someone would scratch their head, and the announcer would say: “That little itch could mean you have dandruff!” And that made everyone self-conscious about scratching their head for the next 20 years.)