Using the Foreigner song: “Cold As Ice” was a stroke of genius, I think, for this issue of frozen versus fresh beef. Very nice.
At least they didn’t use “Ice Ice Baby” by Vanilla Ice, but maybe that’s next? (Or did they already do that?)
Here’s the cold one:
Maybe another burger chain that uses frozen birders could make an ad with a joke version of this song, singing: "You're as warm salmonella… (You're willing to attack us like Godzilla)" (Not that Wendy's has done this before, just that another chain could plant the germ in our minds that they do when they go this advertising route or fresh vs. frozen beef hamburger patties.)
