We see Betsy Palmer as Mrs. Voorhees, from the movie Friday the 13th, saying: “Kill her, Mommy, kill her!” and she attacks Adrienne King’s Alice, and then she gets her head cut off with an axe, and the announcer says: “P&G: Proud sponsor of moms!”
(Again: This is just a joke! Any relation to a real P&G ad is extremely unlikely.)