And this is yet another time we see glasses equated with intelligence. Lasik and contact lens companies will be displeased with this commercial, I would venture to guess.
And this ad makes it clear that intelligence is not about having vision problems, but rather, simply a matter of wearing glasses. You don’t even need to have corrective lenses in them, just wearing glasses is enough to make you smart (although sunglasses don't count, apparently). But if you ever take the glasses off, you’ll be as dumb as a rock, so keep those glasses on!