It’s odd, but as I was watching this spot again I happened
to notice there is fine print at the bottom of the screen during the pitch for
the accident forgiveness policy that reads: “Accident forgiveness not available
in CA.”
Well, I have seen this ad on television many, many times
right here in sunny Southern California, which begs the question: Why is
Liberty Mutual running an ad again and again in California for an accident
forgiveness feature that is not available in California? Maybe Liberty Mutual
is hoping people won’t notice the fine print and sign up expecting to get
accident forgiveness like the ad trumpets only to be told once it’s too late
that, oh yeah, sorry, but the fine print on the bottom of the screen in the ad
said that feature isn’t available in California? It’s not that I don’t trust
them or anything, and I’m only suggesting this possibility because it costs a
lot of money to run ads on TV, and it doesn’t make any sense whatsoever to do
that for a product or service that is not available or allowed in the market
they’re running the ads. So I’m sure it’s just a multi-million-dollar mistake
they’ve made here, and not some attempt to mislead or scam prospective
customers in California. Right?
Here’s the accidentally unavailable advert (Check the fine
print at the bottom of the screen near the end, beginning at 0:21 seconds):
