Thursday, February 16, 2017

Liberty Mutual Accident Forgiveness Ad

It’s odd, but as I was watching this spot again I happened to notice there is fine print at the bottom of the screen during the pitch for the accident forgiveness policy that reads: “Accident forgiveness not available in CA.”

Well, I have seen this ad on television many, many times right here in sunny Southern California, which begs the question: Why is Liberty Mutual running an ad again and again in California for an accident forgiveness feature that is not available in California? Maybe Liberty Mutual is hoping people won’t notice the fine print and sign up expecting to get accident forgiveness like the ad trumpets only to be told once it’s too late that, oh yeah, sorry, but the fine print on the bottom of the screen in the ad said that feature isn’t available in California? It’s not that I don’t trust them or anything, and I’m only suggesting this possibility because it costs a lot of money to run ads on TV, and it doesn’t make any sense whatsoever to do that for a product or service that is not available or allowed in the market they’re running the ads. So I’m sure it’s just a multi-million-dollar mistake they’ve made here, and not some attempt to mislead or scam prospective customers in California. Right?

Here’s the accidentally unavailable advert (Check the fine print at the bottom of the screen near the end, beginning at 0:21 seconds):