I know they went to a lot of trouble to make this Super Bowl
ad for Turbo Tax featuring Humpty Dumpty (Seriously: it must have cost them a
fortune with all the animation effects and such) but it’s just so easy to point
out the weakness of this concept.
Okay, so the message of the spot is that you can use Turbo
Tax anywhere: even while sitting on a wall. Only using it looks pretty
dangerous here. Maybe it can hurt you no matter how or where you use it?
Also, the first thing I thought of when I saw this ad was
how competing tax preparation companies could say using Turbo Tax will leave
you “broke”: just ask Humpty Dumpty! And they could add: “All the king’s horses
and all the king’s men won’t be able to put your finances back together again
if you use Turbo Tax!”
(BTW: Why do the horses get the first crack at trying to put
Humpty Dumpty back together again? They don’t even have opposable thumbs! I’m
beginning to think maybe the king and his men were not all that fond of Humpty
Dumpty. Maybe he was a spy?)
Here’s the falling spot:
