Saturday, February 4, 2017
Turbo Tax Humpty Dumpty Super Bowl Ad
I know they went to a lot of trouble to make this Super Bowl ad for Turbo Tax featuring Humpty Dumpty (Seriously: it must have cost them a fortune with all the animation effects and such) but it’s just so easy to point out the weakness of this concept.
Okay, so the message of the spot is that you can use Turbo Tax anywhere: even while sitting on a wall. Only using it looks pretty dangerous here. Maybe it can hurt you no matter how or where you use it?
Also, the first thing I thought of when I saw this ad was how competing tax preparation companies could say using Turbo Tax will leave you “broke”: just ask Humpty Dumpty! And they could add: “All the king’s horses and all the king’s men won’t be able to put your finances back together again if you use Turbo Tax!”
(BTW: Why do the horses get the first crack at trying to put Humpty Dumpty back together again? They don’t even have opposable thumbs! I’m beginning to think maybe the king and his men were not all that fond of Humpty Dumpty. Maybe he was a spy?)
Here’s the falling spot:
Posted by Greg Medernach at 4:07 PM