I have heard positive and negative things about this ad. I
think it’s funny. But it also makes it look like trying to help save the
environment is always a disaster, so maybe we shouldn’t bother, because
apparently the environment doesn’t like heroes very much.
Hey, I know: Since it’s called the Niro (sounds like: Nero),
let’s see a fire chief from Rome driving it through the country roads around Rome while
Rome burns, and he doesn’t notice because he likes driving it so much. Then when
he comes home they accuse him of driving while Rome burned, and he says: “Hey:
It’s called the Niro, what was I supposed to do?”
Here’s the planet-saving piece: