I have been hard on Skittles ads before, but this one is
fantastic and hilarious and just keeps getting funnier as it goes along. They
knocked this one out of the park.
Years ago, when I started writing my own ads, I had one I
wrote for some show like SportsCenter where I had a combination of three
different sports, and someone I admire and respect said it should be like eight
of them, one after the other. And he was right. I just couldn’t think of how to
do it at the time.
But this ad is so fun for having the daughter, the mom, the
dad, the grandmother, a burglar, and a cop, and then a groundhog one after the
other catching Skittles in their mouths, all thrown by Katie’s boyfriend who is
trying to sneak her out after hours. (I wonder how many times they had to film
that before they got it to work right.)
Here’s the sneaky-outy spot:
