This ad shows how I feel a lot when I have a big day the
next day: I can’t sleep. I think most people have this experience, which is why
I think this spot should resonate with most people who have any money. Little kids
don’t have this problem as much, I don’t think; but they can’t buy ZzzQuil
anyway until they get to high school, and then they’ll use it for a totally
different reason.
For me though, this ad doesn’t work as well as it could
because ZzzQuil doesn’t make me fall asleep: I just feel wonky and wish I
hadn’t taken it. But that’s not the ad’s fault. And I think this is an inspired
ad.
One question, though: Before she takes the ZzzQuil she’s
wearing a white t-shirt, and afterwards she’s wearing a blue t-shirt. Did she
spill the ZzzQuil on her shirt when she took it, or do people in blue t-shirts
simply sleep better than people in white t-shirts? I’m only asking because if
the blue t-shirt helps her sleep better, then she didn’t need the ZzzQuil, now
did she?
Oh, and also, the tagline is: “Because sleep is a beautiful
thing.” In that case, why didn’t they put glamour makeup on her for her
sleeping shot? Not that I am knocking her looks, you understand. But it has
always made me laugh how in movies actresses always sleep with their glamorous
makeup on, but nobody I have ever known for more than one night does that.
Hey, wait: Are they saying, with this ad, that no makeup
makes women look more beautiful than wearing a lot of makeup? Hey, that’s what
I think! If that is what they meant then this ad is perfectly messaged.
Here’s the sleepy spot:
