Yes, anytime can become “the right time” to get hot and bothered if you’re old; well, at least if you have a boner-pill, that is. We all know that by now. But this new Cialis commercial adds an extra level of help for the geriatric impotents out there by showing them what gets the older ladies in the mood. And I’m sure they must be right!
So, what does the commercial show that’s so “get-them-in-the-mood”-y? Well, there are a couple of vignettes, and they’re both related to the loss of a home; or that’s what it looks like, anyway.
The first part shows a post-midlife-crisis couple packing up boxes of stuff for a move, and then they look up at each other and… boing!, they’re all hot and bothered. And you know why, right? Well, they’re obviously having to move out of their home because it’s being foreclosed on! And isn’t it smart for the Cialis ad guys to show this couple getting horny while doing what so many other Americans are having to do in this horrible economy and housing crash? In fact, by showing them getting hot for each other while packing up to move out of the home they’re losing, they’re going to specifically connect to a very broad base of people who have very little left to look forward to, except perhaps some nighttime naughtiness (!).
The second vignette shows a man and woman doing yard work. They back up into each other and… yowza!, they’re ready to jump each other’s bones (an especially appropriate phrase to use with the geriatric market)! And guess what happens then? Yes, just when you thought it couldn’t get any hotter, their house collapses behind them! Yes, you read that correctly: all four walls fall down simultaneously and smash to the ground, and in place of the house, a tent appears!
Now, this is where they’re really on the right track! I have heard from unimpeachable sources that nothing makes an older lady hornier than losing their home and being forced to live in a tent! And in light of all the recent disasters we’ve been having here in the United States, like tornados and floods and massive wildfires destroying homes (in addition to the bank bailouts and the mortgage meltdown), this ad is totally zeitgeisty! Yes, you don’t have to have a glass-half-empty attitude when your home is destroyed (or you lose it to a corrupt bank); just go with it, and get animalistic in the wild while living in a tent with your erectile dysfunction medication, just like you did when you were young and wild, only that you probably used to be able to get a boner without pills back then. But whatever: now you can get one again, only this time you don’t have to worry about pregnancy, which is a good thing, since you don’t have a house anymore to raise your kids in!
Now, it is possible that this is not what the ad creatives intended us to think of when they wrote this ad. Perhaps it’s just an accident that it looks so much like the first couple is moving out of their house, and the second couple’s home is being destroyed behind them and replaced with a FEMA tent. (<They would have gotten a FEMA trailer, but the ones from Katrina were all full of formaldehyde, and in Alabama, some towns are not permitting the use of FEMA trailers for housing people who have lost their homes to tornados. So the tent is probably pretty accurate.) Or maybe they’re just psychic and knew Nostradamus-style what was going to resonate with people this year. But if it was an accident, it certainly was a prescient one!
I can’t find this ad online yet, but look for it on TV! You’ll know it when you see it! And see if it doesn’t strike you the same way it did me.
