So many Viagra print ads seem inappropriate. They try “lifestyle” approaches, but it never seems to work. Then they have fun ones, but they’re a bit too racy, and that seems more than a little bit incongruous for an ad about giving an old man a boner.
What I think they should do for the print ad is this: have a full-page photograph of a man’s midsection, basically from his mid-thigh to his abdomen, and have a speech balloon coming from his crotch that says: “Help! I’ve fallen and I can’t get up!” Then just have the logo and a picture of one of the pills in the bottom right corner of the page.
What I think they should do for the print ad is this: have a full-page photograph of a man’s midsection, basically from his mid-thigh to his abdomen, and have a speech balloon coming from his crotch that says: “Help! I’ve fallen and I can’t get up!” Then just have the logo and a picture of one of the pills in the bottom right corner of the page.
That would be a fun play on that old ad for LifeCall that everyone made/makes fun of so much.*
Honestly, I think it couldn’t miss for getting attention and spreading awareness of the product. The only problem is that it kind-of undercuts Viagra’s super-macho campaign image by “calling a spade a spade”, so to speak. But it’s not overly suggestive or borderline pornographic like some of the other ones. And it’s the most honest and accurate presentation of the issue, whether their intended market likes it or not.
* For those of you who haven’t seen it, here is that old ad with the quote: “I’ve fallen… And I can’t get up!”:
