Americans who do business with Travelocity should seriously look at this ad before they spend one more dollar with these guys. You all know this ad; it’s the one with the overweight, annoying family with dumb kids. Before you give your money to Travelocity, remember: this is what they think of you! To them, you’re “The Ugly American”!
Now compare this to the ads for the Sandals resorts. They make everyone look hot and awesome! Unless you like being insulted, wouldn’t you go with these guys? I’m just thinking out loud here, but that’s my two cents. It’s just bad business to insult your clientele.
Here is the Travelocity ad that shows what they think of their customers:
And here is the Sandal’s Resorts commercial, which shows they think a little better of you:
