Okay, look at this:
Um, don’t let your kids see this, or you’ll never get them to go to the doctor ever again!
But seriously, doesn’t this look like an evil clown, or Stephen Colbert made-up as the Joker (that Batman foe) for an extra-evil Halloween episode of Children’s Hospital or something? This may have seemed like a good idea in your head, Mr. Graphic Designer, but once you saw it, didn’t you say: “Um, maybe not.”?
But who knows, perhaps this is some unholy alliance between IBM and the Insane Clown Posse. Now that’s an ad campaign I could get behind! (But I doubt they’d sell much stuff that way, either.)