Here we have mean old Hertz trying to spoil the sales of
auto dealerships and drive them all out of business. And not only that, they’re
bursting King Kong’s bubble, pushing around some skinny wind-sock people, and
giving a previously joyous clown a frowny face! Shame on you guys! You’re just
a bunch of bullies, intent on inflicting pain upon your competitors and your
customers! “Traveling at the speed of Hertz”? More like: “We Hertz our
competitors!”
Actually, this spot is cute looking, but with the sound off,
it plays out like they’re just driving around ruining everyone else’s fun.
And that slogan: “Traveling at the speed of Hertz”; how
about instead: “Quality so good it Hertz”, or “Service so good, it Hertz”? Or,
hey, why not: “Hertz so good!”? (And then they could use that John Cougar Mellencamp song: “Hurt So Good” as their theme song!)
Oh, but then I guess their competitors could bash them with that Linda Ronstadt song: “Hurt So Bad”, and say their terrible service makes it “Hertz so bad” to rent a car from them (!).
Oh, but then I guess their competitors could bash them with that Linda Ronstadt song: “Hurt So Bad”, and say their terrible service makes it “Hertz so bad” to rent a car from them (!).
Here’s the snarky spot:
