“Stuntman” Mike from Death Proof stands next to his 1971 Chevy Nova, pours some STP Gas Treatment into his gas tank, and then speaks to the camera. He says: “Hi, I’m Stuntman Mike. If you’re like me, you rely on your car to catch and kill your prey. And you’re never gonna get ‘em if you can’t catch ‘em, right? That’s why I use STP Gas Treatment! It gives my car that extra kick it needs to catch my victims. It’s “killer”, every time: guaranteed! That’s STP Gas Treatment: Don’t be caught dead without it!”
And the tag of the ad has Rosario Dawson, Tracie Thoms and Zoë Bell say: “Damn straight!” And then Tracie Thoms says: “He got caught dead with it!” (As in, they used it too, and caught him.)