The above headline was also the headline for a news story on
Yahoo! News. (Well, except that they incorrectly called the show: “Sex in the City”. {Sigh.} Oh, and it wasn’t the actual headline for the news
item either, but rather, a re-worded headline advertising said story on
Yahoo!’s homepage.) And this made my marketing mind begin reeling like mad,
wondering if there really was a
new and successful brand of Sex and the City maxi pads (Warning: This Is Gross: They could have the faces of all the major
characters on the inside of the crotch, so consumers could bleed onto their
faces.* It would have been a marketing coup! And with such a shtick, it’s no
wonder they’re selling so big, I thought!), as that’s what it sounded like to
me from that headline. Oh, but then it just turned out to be the latest in a
series of misleading headlines on Yahoo! News, an illustrious tradition with
this silly website.
Now I know this is a buzz-kill for me to suggest this and
everything, but if they wanted to write that headline and make it not-at-all
misleading, as well as not unintentionally making us all secretly pine away for
Sex and the City-brand maxi pads
(actually, maybe that’s why they misspelled the show’s title: so they can make
the maxi pads, and everyone would get the movie tie-in, but since it was
spelled wrong, the show couldn’t sue! It’s like if someone wanted to make a Star
Wars-themed wart remover, they could just
call it “Star Warts”, and George Lucas would be powerless to stop them!), they
could have written instead: “‘Sex and the City’ Apt. Sells Big”. I know that’s
cheating, but that would have been easier to understand. Oh, but then maybe
nobody would have read it.
Here’s the actual story, without the misleading headline:
* (Warning:
This Is Gross: Maybe, with this huge zombie/gore fad in movies and on
television, someone could market a line of zombie-themed maxi pads with zombie
gore pictures but without any blood-letting, and consumers could provide their
own blood! It would be like a coloring book for adults, but one that you wear!
And you could always be surprised by the results, as no two would ever look
exactly the same! And some lame schlock artist could frame some of them and act
like it was “serious” art! And maybe celebrities could auction theirs off for
charity and stuff.)
