Now that the T-Mobile girl is no longer “Mr. Nice Girl”,
maybe she can take on a more badass character and start kicking some butt! And
if they want to say T-Mobile’s 4G network is better, stronger, faster, etc.,
than the competition’s, then why not give the T-Mobile girl a Samurai sword,
and let her ride by and decapitate the Verizon “Can you hear me now?” guy,
eviscerate those insufferable AT&T “That is so 30-seconds-ago!” people,
etc. Now that might really get a cheer, and nobody could possibly miss the
message of the spot.
And then, perhaps to sell a service for less money and with less complicated bills, they could have the T-Mobile girl dress up in a pink & black version of Uma Thurman’s yellow & black outfit, and call the spot: “Kill Bill”, where she’s going to help us kill the sky-high and overly-complex bills of other carriers. (Now admit it: that would be pretty cool, yes?)
And then, perhaps to sell a service for less money and with less complicated bills, they could have the T-Mobile girl dress up in a pink & black version of Uma Thurman’s yellow & black outfit, and call the spot: “Kill Bill”, where she’s going to help us kill the sky-high and overly-complex bills of other carriers. (Now admit it: that would be pretty cool, yes?)
