There was recently a Cialis commercial where a semi-elderly couple ride up in a hot-air balloon, and then they talk about how Cialis can make your naughtybits inflate and rise again, just like that balloon. (A critic could say this claim or scenario is “a lot of hot air”!) And it strikes me that this metaphor of the inflating and rising balloon might not be quite explicit enough for some of our dimmer television viewers, who are used to having everything explained and spoon-fed to them from their TV shows. So that made me think of a more immediate, specific balloon analogy to the action of Cialis that would beat viewers over the head to such an extent that nobody could possibly miss it. So here it is, my idea for a new Cialis balloon commercial:
We are at a children’s birthday party, and a middle-aged grandfather is trying to blow up one of those long, thin party balloons with his mouth (the kind that is like 18-inches long and 3-inches wide), but he can’t do it. He tries blowing into it harder and harder, and the balloon starts to inflate part of the way, but he runs out of air, gets light-headed and the whole thing deflates. So his wife walks up behind him and says: “Looks like you’re having trouble inflating this, too! Here, I’ve got just the thing!” And then she produces a helium tank, and she proceeds to inflate the balloon completely and easily in no time with the tank! Her husband looks mortified, so she says: “And I’ve got just the thing to help you, too!” And she produces a package of Cialis. (She must be friends with a doctor, because that’s supposed to be only by prescription. But maybe she’s having an affair with her G.P.: who knows? And maybe this issue is why she’s having an affair too. But her husband is just happy to be able to get a stiffy again, so he doesn’t think of this.) And there we have a scenario that visually illustrates the whole issue without having to mention penises, erectile dysfunction, etc. (Oh, but just for fun, they should have a tag at the end that shows a party clown take that balloon from earlier and twist it into a balloon animal for the kids: and the grandfather instinctively doubles over in psychological trauma!)
Naturally, this is really more of a joke ad than an actual suggestion; but it might do the job extremely well as a real commercial, as most people would never forget it!
