Monday, June 25, 2012

Bayer Aspirin Heart Attack Ad Disclaimer

Some guy sits with his brother and talks about how he had a heart attack, so now he’s on an aspirin regimen, and then the announcer chimes in with the disclaimer: “Aspirin is not appropriate for everyone…” And this is meant to communicate that it may be inadvisable for some people to take aspirin under certain conditions (like if you’ve got a splitting headache from a hang-over: that is your punishment for partying, and you deserve it, you reprobate! No fun of any kind for you! Mwa ha ha!), but what with how political correctness has labeled so many spoken phrases and offensive jokes “inappropriate”, it makes me think they should have the aspirin act out when and for whom aspirin might be “inappropriate”. Like, for example, some aspirin might be telling some graphic sex joke to an old lady, and she has a heart attack from being so offended. Or maybe the aspirin is not studying for an exam, and it tries to peer-pressure someone to go out drinking instead of studying, just so that the person will get a hangover and need the aspirin’s help later. Or how about if an aspirin is doing some sultry strip-tease for a priest who is sworn to celibacy. Or perhaps we might see an aspirin paint itself a bright color and try to insinuate itself into a group of Skittles or M&Ms, just so it could get into the diet of some children and hurt their delicate tummies. That might helpfully illustrate how the aspirin might be “inappropriate” for these individuals, right? And with this sort of demonstration played out in a fun and colorful manner, we might be more likely to remember the disclaimer, leading to less adverse reactions in patients.

This isn’t the ad I just saw, but it has the same disclaimer at the end: