This spot is basically the same as the other Amber Rose Smirnoff Whipped commercial we all know and which everyone seems to either love or hate, but they've edited it to replace the words "fluffed" and "whipped" with "a limo" and "a jet", so that she's saying she might take a limo home after a night of inebriated revelry, or she might take a jet home instead. This makes it seem like Smirnoff is only for the super-rich jet-setters. People who can't afford either of those things, and who also can't afford to have their cars towed and impounded, might risk driving drunk, or else they'd have to walk. (Somehow I can't see her offering everyone a ride home.)
I think it's supposed to appear extremely risque or outre, but to me it looks just a bit garish, and very nouveau riche.*
But in this original version of the ad, they might be able to use this same script, and put the words into the mouths of adult entertainment stars, just to attract that sort of crowd (although I guess it's not as glamorous, huh?). Because as we all know, being "fluffed" has a special meaning in adult movie production (there is a job title called the "fluffer", from what I understand), and being whipped could be some bondage thing. So I'm almost half-surprised they didn't use this silly scenario. It would make for a fun print ad for nudie magazines, though (if anyone indeed even buys and "reads" them anymore, what with all the internet porn out there these days).
Here's the original version of what recently became the cautiously commuting commercial (I'm sure you've all seen both of them by now.):
http://www.youtube.com/watch?v=WNw-dlq6eog
* Sorry about the lack of accent marks here, as some of these words really require them, but I'm typing directly into the Blogger interface, and I don't think it lets one use any special characters in one's typing.
