When I got out of the shower this morning, I attempted to dry off with a towel fresh from being laundered that felt like it has been Scotchgarded: that is to say, it didn't absorb the water, so much as it just seemed to push it around on me. And that's when it hit me that demonstrating Scotchgard with a towel might be an inspired idea. So I thought for a second about what might be the best way to illustrate this idea, and I thought of people squishing up the red grapes for wine-making. So here's how this ad would play out (if it existed):
A bunch of guys are squishing up the red grapes with their feet to make wine, just like they did in ancient times. So then an announcer talks about how Scotchgard protects fabrics and furniture, etc., from stains, and to demonstrate its efficacy, they were testing it against red wine/grape juice stains. So then the guys would finish up squishing all the grapes, and they would step out onto a white bath mat towel, which the announcer says has been Scotchgarded. So after all the guys step out of the big grape-squishing bin (Sorry, I'm not a wine terminology expert, obviously!) and wipe their red-stained feet all over the white towel, someone could come pick up the towel, shake it off, and demonstrate how all the red stains come flying off in moisture beads, and how the towel has been protected from stains.
