Tuesday, June 19, 2012

International Delight Iced Coffee Glass Door Ad

Here we have a coffee shop where the glass door is apparently malfunctioning, and rather than fixing it, the staff instead film their customers' disastrous interactions with it. (They must be fans of Tosh.0.) And so it naturally follows that all coffee houses are like this, and that if you ever go out and get coffee, this kind of scenario will always happen to you. And they illustrate the inherent danger that's always lurking and waiting to strike at every coffee house worldwide by showing some actress pretend to not pay attention to where she's going while putting her change in her purse, and she walks right into the closed sliding glass doors, and she spills two iced coffees all over herself and the floor. (Serves her right for not leaving it as a tip! The baristas probably set the door to do that to people who stiff them. But in her defense, the coffee is so damn expensive: maybe she can't afford both the coffee and the tip in this economy.)

But what they don't tell you here is that whenever you make iced coffee at home, someone always sneaks into your house and puts a large, door-sized piece of glass in your kitchen doorway so you'll walk into it and spill your coffee there as well (!). And then you have to clean it all up yourself! (At least when it happens at the coffee house, they clean it up for you, and you become a YouTube celebrity!)

If they want to sell their product to us, then why not advertise it in an effective manner? Simply quote the ridiculously high prices of Starbuck's-style coffee houses, and tell us it's cheaper and just as good. (Unless it's just as expensive and it sucks. It must, if this is what the ad people came up with for an ad, because why else would anyone make this ad unless they were trying to avoid being dishonest about the product?*)

Here's the spilling spot:

http://www.youtube.com/watch?v=I6Nbx7Gs3xU

* Notice that they don't say anything about how it tastes in the whole ad! They simply mention the words written on the front of the bottle: ("Sweet & Creamy"), and the kind of flavor it is (mocha, vanilla, etc.). But they never claim it tastes good whatsoever!