Friday, June 22, 2012

Jaguar XF “Too Much of a Good Thing” Ad

This commercial starts out by saying: “There are those who think… (blah, blah.)” Let’s just stop right there. Those: really? What’s so great about those? These are better than those! After all, these are over here; those are all the way over there! And I don’t feel like going over there, so forget those! Besides, who cares what those think anyway? Those losers!

But let’s say, just for the sake of argument, that we did care what those thought or had to say, okay? (I mean, just as an intellectual exercise.) So apparently those buzzkills claim all the super-awesome-osity of this Jaguar is “too much of a good thing”. Oh, so we’re all just supposed to drive around in crap that sucks all the time, just because those said so? See, those are just a bunch of jerks who are trying to make life miserable for everyone, and we should always discount what those people think and say! (See? I told you so.)

Oh, but then apparently Jaguar thinks/believes something just as asinine: that “too much of a good thing is a very good thing.” Oh, so Jaguar is hogging all the good things for their cars, huh? No wonder so many cars are so lame: Jaguar is hoarding all the good things, and they’re overloading all of their cars with these great things so that only rich people can have them! And they will not even allow any other cars to have any good things, either! Well, I never! What a nerve, let me tell you! Why, they ought to be forced by the government to share some of those excessive good things with other, less fortunate cars so all vehicles are more equal. Doesn’t our Constitution say all cars are created equal? (It’s something like that, I think.) So then it’s unconstitutional for Jaguars to be such a miser of “good things”.

Or, wait a minute: Could “good thing” be a reference to illegal drugs here? Another sports car brand was (allegedly) associated with drug trafficking in the past (DeLorean), so is it possible that this ad is suggesting that…? Nah, they probably just mean they refuse to share good things with anyone else (unless they buy their cars). Greedy misers!

Oh, but even more ominous and potentially menacing is the last bit of announcer copy at the end of this ad: The announcer says: “Let your Jaguar retailer make a good thing come alive for you.” (!!!) So, they’re trying to bring this “good thing” to life, like Dr. Frankenstein, huh? Well then it’s no wonder they’ve been trying to brainwash us all by bombarding us with the idea that this is a “good thing” here! They’re just trying to make it so that we’ll support their unholy attempts to “play God”! Well, I’m not buying it, man! I remember only too well when that monster car they brought to life broke loose the last time, and other innocent cars were crushed under its brutal and uncaring tractor tires! And I’ll not stand for that again, let me tell you! (Car manufacturers are not meant to interfere in God’s domain! They’re meddling in things car makers were meant to leave alone! {This is a staple of 1930s horror movies, by the way: they almost always had their protagonist scientists say something like: “I meddled in things man must leave alone”, etc. For evidence of this, see the end of The Invisible Man, 1933.*} Oh, the horror of it all!)

Here’s the ad with too much of a good thing (It’s positively reprehensible how excessive they are with good things here! Shocking!):


* And here’s the end of The Invisible Man (The statement is at 7:53, near the very end.):