(The following is a satirical critique of a British Airways magazine print ad, and not an allegation. And while there are serious points here, they refer to the possible reading of the advert, and not the airline, and this is exaggerated for comedic effect. And I do so to illustrate the point that this ad is perhaps sending the wrong message here: that’s all.)
Look at this print ad:
http://www.brandingmagazine.com/wp-content/uploads/2012/05/BA-Cheese_Page.jpg
Oh my God! British Airways is making its jet plane engines out of cheese? They’ll melt, and we’ll all crash! Help! Call the FAA! They’re going to kill us all! Aaaaaa!
(This airline is not owned and operated by Icarus by any chance, is it?)
Look at this print ad:
http://www.brandingmagazine.com/wp-content/uploads/2012/05/BA-Cheese_Page.jpg
Oh my God! British Airways is making its jet plane engines out of cheese? They’ll melt, and we’ll all crash! Help! Call the FAA! They’re going to kill us all! Aaaaaa!
(This airline is not owned and operated by Icarus by any chance, is it?)
Okay, so maybe they’re not really trying to replace all the
jet engines in their airplane fleet with cheese, but this ad certainly gives
the impression that they are, doesn’t it? I’m not so sure that’s the best image
to communicate what is perhaps the most important amenity to any jet-set
traveler: a guarantee of safe arrival and confidence of same.
And then, there’s the ad’s headline, which is: “We test our
cheese as meticulously as we test our engines”. (!!!) Really? I’d think it was
kind of more important to test the engines than the cheese! And this statement
does nothing to reassure us that they’re testing the engines in an effective
way, either: it merely says they test their cheese just as meticulously, which
could mean that they don’t check either one very well at all anymore! (And
possibly because they’re spending half the time they used to spend on engine
maintenance on selecting cheese!) Yikes! In fact, since they clearly state that
they test their engines at the same level of meticulosity (meticulousness, I
know: I just like silly fake words like “meticulosity” sometimes) as they do
their cheese, then is the same guy responsible for oversight of both
departments? Because how else would they know that the standards applied were
truly equal if not calculated by the same individual as supervisor? Is cheese
testing and jet engine testing really so similar? (Who woulda thunk it?) And
then how much is this person’s attention capacity strained by mechanical maintenance oversight combined with a cheesy palate? It simply boggles the mind!
But seriously: doesn’t anyone else besides me see the
problem with this ad? Cheese melts easily, and this ad shows a jet engine made
out of cheese. Plus, I think it’s kinda more important for them to check the
engines than the cheese, thank you very much! I mean, I like cheese and all,
but seriously…
Here’s the maybe maniacally melting motor’s magazine message, so you can see it again:
