Flomax is a pharmaceutical which helps men with prostate issues have an easier time going to the bathroom. Well, how about a mascot character for this brand that helps to suggest to the viewer about how this medicine works? He could be some cool free spirit guy who likes his life to go with the flow and who works odd jobs as a plumber to pay for his spontaneous, rambling lifestyle, named: “Max Flow”, and he could wear a black leather jacket and ride around on some great looking motorcycle, seeing the sights and experiencing life on the go, and helping people’s plumbing flow correctly and efficiently whenever he needs a job.
So someone would have a clogged drain and Max Flow would fix it, someone else would have a shower that had no water pressure and he’d make it have a powerful spray, and he’d even help a volunteer fire department with middle-aged firemen get their clogged up fire hose spraying at maximum volume, etc. That way they could get the idea across of what it does and try to make it look like cool guys would use it too, and all without having to explain too much specifically to embarrass potential users. (Oh, and the new Flomax slogan could be spoken by our hero/their mascot Max Flow: “Go with the Flo!”, where “Go” of course means go to the bathroom, and “with the Flo” means with the help of Flomax!)
