Bob has atrial fibrillation, but he doesn't like using Warfarin (which is admittedly a pain in the ass to do constant pro time assessments), so now his doctor put him on Xarelto. And guess what that means? Well, that means he's got a wild hair up his ass, and he's taking his wife on a trip to New Zealand from America (!). Yes, and that's because whenever you start on a new medication for a serious condition, you should always go and do something stressful that's far from home. That way, if something goes wrong, like with Bob and his New Zealand trip, where he's walking on some beach near the South Pole out in the middle of nowhere, it will be way too hard to get to a hospital, so you'll likely die. And that way, it will be too hard for anyone to blame the death on the new drug, so Xarelto won't be blamed if Bob drops dead on the beach in New Zealand. But I'm sure that's not why they're showing this scenario. It's probably just because this ad is very irresponsible. And that way, Xarelto can blame the ad agency if you do what happens in this ad and you die. After all, they're way too busy saving lives to bother looking at their advertising materials.
BTW: I'm sorry to be so hard on this ad, but this is a wildly irresponsible scenario to show as an ad for this product. If old people with irregular heartbeats and high recurrent stroke risk just got on a new blood thinner and then just hopped on a plane halfway across the world immediately, as shown in this ad, they really might die from a complication, because turning your sleep schedule upside-down like that could cause extra stress, and cause an event, and you don't want to do that immediately after switching any major medication unless you absolutely have to. So I'm sorry to say that I think this isn't a great idea for an ad for this. Maybe after he's been on it long enough, and he's staying somewhere near a hospital, just in case. You know what I mean? And if I'm overreacting, then how come the warnings and disclaimers run for half the length of the commercial? (Oh, and making an ad like this and just slapping a disclaimer on the end advising against what you see in the ad {like, oh, I dunno, maybe: "These results not typical", etc.} is totally cheating, because it basically admits the ad is misleading at best, and dangerous most likely. But they don't even bother doing that here at all, so it's actually even worse.)
Here's Bob's vacation spot:
http://www.ispot.tv/ad/7dJt/xarelto-bob
