Saturday, May 18, 2013

L.A. Mayoral Race Advertising Smear-O-Rama

If you live in Los Angeles, you already know about the mayoral race advertising blitz. Oh, but if you’re not from L.A., you’re totally missing out! It’s a negative ad accusation free-for-all, with smears aplenty of both candidates coming from all directions! But do these smears really go far enough? I think these ads can go further, and here’s what I mean:

Ad #1: We see a scene from a Slasher movie where the killer is murdering everyone with a big kitchen knife, and then he takes off his mask and it’s Eric Garcetti (!). Then the announcer says this is what he’ll do to the Los Angeles if he’s elected mayor: he’ll kill the city!

Ad #2: We see the scene from Psycho near the end where Norman Bates wears the wig and comes to attack Vera Miles, but in this case, Wendy Greuel’s face in superimposed over Anthony Perkins’s, and the announcer says Wendy Greuel is a psycho who will knife-murder the city if we elect her as mayor.

Ad #3: Godzilla is rampaging through Los Angeles (well, Tokyo, really, but the ad people can comp in some L.A. landmark buildings, can’t they?), breathing atomic breath on the city and melting and burning everything in sight. Then we see a close-up of Godzilla, and it’s really Eric Garcetti (!!). And then the announcer says that this is the kind of destruction Eric Garcetti’s heinous lies will wreak on the city if we elect him as the mayor.

Ad #4: We see a scene from the movie Misery, and Kathy Bates is breaking James Caan’s ankles with the sledgehammer, only Wendy Greuel’s head is Photoshopped onto her body for this sequence. And then the announcer says that this is what Wendy Greuel will do to the government of Los Angeles if we elect her as the mayor.

They really might as well make silly ads like this to smear each other. After all, they’re not that much more over-the-top than what they’re doing already. Only if they made these, it might be more entertaining for the rest of us.