Sunday, May 19, 2013

Pepto Bismol And Drunk Tank Pink

A segment on today’s CBS Sunday Morning discussed the psychology of colors in interior spaces, among them the color called: “Drunk Tank Pink”. Apparently psychological studies found that even the most hostile prison inmates became calm and subdued in rooms painted this bright but chalky pink color. And this color of pink is roughly the same color as the upset stomach remedy Pepto Bismol. So that led me to wonder if Pepto Bismol was made this color in the hopes of calming people’s stomachs down. Maybe they were hoping that someone who needed a stomach remedy would see this color and feel calm, or that failing this, at least they could paint their stomach this color, and subdue its aggression, like with prison inmates. And seeing as how many people presumably use Pepto Bismol due to stomach upset from overindulgence, especially from alcohol, it’s especially appropriate to have it be Drunk Tank Pink.