I saw an ad yesterday for Newtek, which is I guess some loan
company for small businesses or something, and they had a blue lizard mascot
called the “Newt” (I guess it’s short for Newtek). So, are companies just
taking it for granted that Geico’s gecko mascot is what’s winning the ad wars
for them? (If indeed that’s what is even happening. It seems to me that Geico
just floods the airwaves with multiple ad campaigns simultaneously, and that
the gecko one is just the most common thread. {They run so many ads all the
time, I frankly don’t understand how they make any profits from all the money
they’re spending on advertising. But maybe that’s not the point: maybe they’re
just trying to run everyone else out of
business…})
So how about more lizard mascots for companies (especially
insurance companies)? I mean, it’s obvious that people only trust lizards with
insurance stuff, so I guess every insurance company should use a lizard mascot
of some type, right? We could have the Allstate alligator, the State Farm
salamander, the Liberty Mutual lizard, the Progressive frog (frog sounds kind
of like Prog, which is as close as gecko is to Geico), etc. And then surely
everyone would buy multiple insurance policies just because they love the lizards
so much, right?
