Yes, two new teams are about to enter to Big 10, bringing their number to 14 teams. (Yes, in football, 10 + 2 = 14.) Now all they have to do is send a bunch of huge football players to go threaten mathematics professors into admitting that 10 + 2 = 14, and then they're set! Unless they want to be the Big 14. (They could, now that they have more than the Big 12 {unless, of course, the Big 12 have more than 12... [I don't care enough to check: sorry.]}.)
But what I would have done was to accept 1 new team, rather than 2. Then they could have been the Lucky 13 conference. And then they could have ads saying it's unlucky for any team that plays against the Lucky 13! That might be fun. Unless everyone thought it was unlucky to be in the Lucky 13. Then they'd all lose! (Okay, maybe it's not such a good idea after all.)
But if they are going to continue being the Big 10, they should have to use as a theme song that Aerosmith song: "Big Ten Inch Record".
Here's that Aerosmith song:
http://www.youtube.com/watch?v=00zuDUNTeXM