Well, we all know by now that President Obama has won
re-election, which is really bad news for some people, most of whom work for
Gallup. They had presented big leads for Mitt Romney, but he kind of lost the
election and everything, so they look a little silly right about now, because
they were the only poll that didn’t look like all the others that correctly
predicted the outcome of the election. So, what do you do when you look silly
with a business move? Why, it’s re-branding time!
Yes, that’s right: it’s time for Gallup to create a new logo
to distract everyone’s attention away from their failed polling, and seduce us
all with intoxicating branding! And what better way to re-brand the Gallup Poll
than to use a homonym of their name (Gallop Pole), and make their new logo into
a merry-go-round horse on a pole?
Yes, you read that right! A merry-go-round horse on a pole
logo for Gallup will make everyone become transfixed upon the festive look of
their new logo, and everyone will forget about their recent polling
inaccuracies! In fact, everyone will be so busy thinking about their childhood
rides on merry-go-rounds, they’ll forget all about the election results and
fall in love with Gallup all over again!
It’s just the right thing to do: The new Gallup Poll logo is
a horse on a pole from a merry-go-round!
