I drove past a Fatburger today, and it reminded me of how I
can’t believe there’s still a burger chain called Fatburger anymore, what with
the obesity epidemic and all. But if they are going to keep calling themselves
Fatburger, I think they really ought to take on a rebellious attitude with
regard to the health food initiative. And there’s one way to do this and relate
it to their name at the same time! How, you might ask? Well, with a new
spokesperson!
Yes, we all know who it should be, right? Well, obviously it
should be Jack Spratt’s wife! (Remember: Jack Spratt would eat no fat, and his
wife would eat no lean.) So Mrs. Spratt could become the spokeswoman for
Fatburger, and she could rave all about how it’s the only place she can get a
burger these days, what with all the health food initiatives insisting on lean
meat and such. And wouldn’t that tend to attract all the people who hate all
the food police griping?
I mean, seriously: if you’re going to call your restaurant
Fatburger, why not go all the way?
(Full disclosure: I really like Fatburger, but I think their
company name is a bit ill-suited to our times, especially in über-liberal
California. How about Fitburger instead? Doesn’t sound yummy enough? Oh well, I
thought not.)