Hey, the Big 12 is a college football conference, but what it makes me think of is something else: eggs. Eggs are sold by the dozen, and they're usually called stuff like "large", etc. So why not turn the Big 12 into the Large Dozen? Then the new logo could be an egg carton, and every egg in the carton could have a team's logo on it. Then their competitors would see this and underestimate them, thinking they could crush them like eggs, and the Large Dozen could crush everyone back! Sound like a good idea? No? Oh well...
But, maybe if that doesn't work, they could become the Dirty Dozen, and try to make all their players lead the league in fouls, penalties, dirty play, cheating, bribery, etc. Now wouldn't that be fun? Then the NCAA would always know where to look for the rule-breaking programs, and everyone else would be scot free to break all the rules they wanted to with impunity (until the NCAA figured out the ruse)! And maybe the Dirty Dozen conference would be able to trade drafts for running interference for other dirty programs.
