Sunday, November 25, 2012

Ford Fusion Driving Off A Cliff Ad

Here we have a commercial for the Ford Fusion which shows someone driving along a winding cliffside road (kind of like Mulholland Drive here in L.A. between Laurel Canyon and Coldwater Canyon), and then the car just wrests control from the driver and drives right off the cliff (!) at a scenic overlook area. Yikes! So, are we to understand that this car will always drive off of cliffs if we buy it? The commercial specifically states that it can't fly, so I guess we'll die, huh? Well, it's mighty sporting of them to warn us like this so we can avoid buying this car if we don't want to plummet to our deaths against our will; but it is possible that Ford didn't want us to know, and the advertising agency, out of an attack of conscience, decided to show what will always happen to everyone who buys this car, hoping to save some lives. (Seriously: think about it. Why else would anyone make an ad like this? It makes it look like the product is trying to kill the consumer. Who thinks this is a good idea for a commercial? They must really have tunnel vision about what they want to do, or groupthink or something. "Hey, let's show the car flying!" "How is it going to fly?" "Well, let's show it driving off a cliff!" "Brilliant! Who could possibly read anything negative into that?")

Hey, Ford: Can you build a car like this that doesn't drive off of cliffs all the time? I might be interested if you could assure me that you have mastered the ability of making cars that don't try to kill the driver.

Incredibly, I can't seem to find this commercial on YouTube.* (I'm kidding: They would be ridiculed like crazy if they posted this ad! Maybe they did, and it got bashed, so they took it down?) But you can see it on television quite easily: all you have to do is turn it on and wait.

You know, maybe this car is simply suicidal because it drove around L.A. and now it feels fat or something. Perhaps in other cities where everyone isn't anorexic or a plastic surgery disaster it would feel more happy, confident and well adjusted. But would Ford pay for a car psychiatrist just in case?

* Oops, sorry: I didn't see it at first, but it is on YouTube, amazingly (although comments have been disabled for this video: go figure.), and here it is, in all its self-destructive glory:

http://www.youtube.com/watch?v=R-sJ4V9x6Xk

It does amaze me, however, that this spot has such a high rating of likes vs. dislikes. Oh, well: maybe everyone likes it because it's so silly and easy to make fun of. That's primarily why it caught my attention.