We all know and love Al Pacino hamming it up as Scarface, right? And what did he have in that movie at home? That's right: he had all the best technology and amenities! And where could you get all that stuff these days for the best price? Why, it's at Black Friday, isn't it? So then it just makes sense to have Tony Montana be the spokesman for a Black Friday sale at some big box retailer! (Right? Who wouldn't want a drug kingpin as their spokesman? Using an underworld figurehead mascot worked well for Godfather's Pizza, didn't it?)
So Tony could be in his big palatial mansion, showing off all of his great stuff, like video surveillance cameras, HD monitors, HD 3D TVs, game consoles (where he plays stuff like Call of Duty Black Ops and Grand Theft Auto), etc., and he tells us that he got it all at (whatever store) on Black Friday! But then he finds that he wants a cold beverage, and there's the perfect space for a small refrigerator, but he doesn't have the fridge, and it just so happens that it's Black Friday again! So he gets his bodyguards to go with him and help him get into the store (He wears his white suit from the movie, and he says: "I always wear white on Black Friday!"), and then he finds the fridge he wants, checks the price, and says: "Say 'Hello' to my little fridge!" Then he opens it up, and it's already got a full bar and stuff inside.