Yes, today a jury rejected Mattel’s bid to destroy the Bratz doll line. Good thing it’s only cost MGA Entertainment $150 Million to fight this stupid corporate-bullying frivolous lawsuit. Okay, so let’s say that Mattel owned every thought this guy came up with while under the employ of Mattel; they’re still dicks for doing this silly lawsuit that has just bled both companies white. Don’t they have any faith in their ability to create a new doll line of their own? I know it’s asking a lot, but I’d think a company with a whole huge creative department could come up with an original idea of their own once in a while. Or perhaps their employment contracts are so draconian that everyone creative who works there is too scared of being ripped-off or rejected to even try to think of anything new anymore. There is a word for this kind of victory: pyrrhic. Whoever wins this at the end, it damages both brands irreparably. And it’s not over yet! This is just the appellate court ruling! Mattel could still appeal to a higher court and try to outspend their opponent to a favorable verdict. After all, they have the deeper pockets, so they could drag this out forever. Might makes right, right? Right. Fuck creativity: that’s for losers.
I’m probably going to be disappointed, but does this mean that there will be a new movie: Bratz 2? I’m going to be really mad if I can’t see that soon!
The story is at:
