Heineken currently has an ad running on television with a bunch of guys in tuxedos saying hello to each other in a couple of playful ways. The main guy pretends to have a gun fight with some fat dude, who pretends to fall over dead before relieving us all that he’s okay after all, and he goes and hugs the guy. Then the main guy gets into some Kung Fu display with an Asian guy (once more playing into two stereotypes: that all Asians know Kung Fu, and that white people can’t dance {Hey, Fred Astaire was white, right? I know that was kind of a long time ago, but can’t he count?}), they battle over a Heineken bottle, and then they shake hands or whatever. What I’m wondering is this: is this mock fighting stuff Heineken’s lighthearted play on the fact that drinking alcoholic beverages often makes people violent and abusive? What they could do is cut to later on in the night, after they’ve all had like 15 beers, and they could all put each other in the hospital trying to say good-bye in the same way they said hello. (Oh, and song in the ad is being sung by a cockney blonde who sounds like she's holding her nose while she sings; so I guess these guys must have forgotten to wear deodorant or something.)
