This is the one with the cheetah bemoaning to a rhino bartender everyone else’s increased energy, and then he gets owned by a gazelle. Um, this is a cute idea, except for one thing: The characters in this commercial remind me of those guys in YouTube videos who like to dress up as animals in skin-tight spandex and pretend to be these animals. I think we’ve all seen them on Tosh.0 or Red Eye. But I think this association might discourage their intended market (unless that is their intended market!). But then again, maybe not. After all, if you’re going to a bar with your drink already in your pocket, then something’s already not right with you (except perhaps fiscal conservatism: after all, bars charge multiple times what a drink is worth. That’s why all the cool people stay at home and get drunk by themselves.).
I have to say, I really like this concept for an energy drink commercial, but I really don’t like the hyper-stylized animals. If they looked more like the animals from a Pixar movie, like real animals, but anthropomorphized somewhat, it would have been great! Maybe they could have even tied it into the Madagascar movies and used those characters, along with other new ones designed by the same movie people. But these animal characters in this Mio energy commercial just look so goofy and weird, like the spandex exhibitionists on YouTube, it makes me almost want to buy Red Bull instead! (But I prefer coffee anyway.)
Here’s the savage spot:
And here’s an example of the YouTube animal people:
