Brad Pitt is doing the new ad for Chanel No. 5 perfume, and
it was such a flat reading of a silly, pretentious, clumsy chunk of prose in
this ad, it instantly made me think: “Chanel number 2.” (As in poop.) And then
I wondered what Chanel No. 2 would smell like (jokingly thinking poop). But
then it struck me that Chanel No. 2 could be a novelty joke perfume for them to
sell for fun, or else it could be a perfume for dogs. After all, dogs are being
pampered more and more by the super-rich, so why not a dog perfume? But a dog
wouldn’t want to smell like perfume, right? Dogs like the smell of poop! They
roll in it, they sniff the aromatic bouquet of excrement like it’s a fine
vintage wine, so wouldn’t their perfume smell like poop? And if it’s a perfume
for dogs that smells like poop, what better name for it than Chanel No. 2? I’ll
bet they’d really sell some of it, too.
