Remember that picture of the Helix Nebula that looks like the “Eye of God”? Well, it looks like there is a lot of redness in this eye, and that might make for a fun ad for Visine. It could play out like a disaster movie meets the lion with the thorn removed from its paw. (Although I suppose this could offend some people, so maybe just as a joke ad?)
So here’s how this (joke) ad would play out: News people would mention lots of natural disasters, and scientists would wonder what’s causing them, until they find the Helix Nebula. Well, this looks like a big “Eye of God”, and theologians could point out that it looks red and irritated, so maybe it could use some help, and these natural disasters are trying to get our attention so we can help. So Visine gets together with NASA to launch a rocket with a giant bottle of Visine on it, and it flies up to the Helix Nebula, squirts a couple of big drops of Visine into the nebula, and the red turns to white, and the eye looks relieved. Then, the disasters stop, and Earth becomes an utopia of peace and harmony, and all thanks to Visine! (Well, and NASA, I guess.)
But I think this idea works very well in its visual imagery and as such would make a very good ad. So for the proposed ad, just show a NASA space craft squirting Visine in the Helix Nebula and making the red go away, leaving it looking like a healthy eye, and remove all the theological/disaster movie stuff. Then simply say that Visine relives eye redness and irritation on an epic scale.
Here’s the red eye in space:
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