Sunday, October 7, 2012

eBay Purse Ad

In this commercial we have a woman see a designer purse she wants in a window across the street, and she does a series of death-defying moves to get to the window so she can take a picture of it. And then they say that if it’s on your mind, it’s on eBay. But can you upload a photo and have a listing come up? If not, then this whole scenario is kind of useless. Couldn’t she remember what it looked like, and then simply search eBay for it? Or is that cheating?

But for me, there is one product that this ad would be perfect for: a telephoto lens (or a digital camera that has one built in). You see, if she could take the picture of the purse from where she is, she wouldn’t have to do all the death-defying stunts to get the picture, right? And to drive the point home, were this an ad for such a telephoto lens, we could see the triumphant woman come back across the street and get run over by a cab, proving that all the previous stunt work can get you killed. (And is a purse really worth your life? I mean, I get that we’re a consumer culture, but seriously…)

Here’s the eBay ad: